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Mobile Strategy...Do you have One?

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Mobile Strategy...Do you have One?

10/10/10/2016 posted by Paul Morrissey

Technology history is peppered with the tails of many big business leaders who ignored disruption when it hit their industry, they did not understand the required change in technology at that point of time and ended up ‘missing the boat’ or sinking altogether. In today’s world most users (your customers) are transferring from web to a mobile interface. We should not let this technology be disruptive to our business and need to act now to embrace it through the use of Innovation techniques. This technology movement should be considered a critical business problem for us and we should tackle it head on.


In the last decade of the twenty century, there were around 50 million phones in circulation. now there are more connected phones than people on the earth. No other technology has impacted us like the mobile phone. It's the fastest growing manmade phenomenon ever -- from zero to 7.2 billion in three decades.


Mobiles has become the primary way to interact with our daily lives. If you look at Facebook, 1.5 billion user’s login to the application using smart phones, twitter has over 300 active users on smart phones.


Start you Mobile Strategy now!


Mobile is about proliferation of this asset within your company as well as exploring existing data architecture and external API’s to attract new panorama and provide more value for existing customers. Developing an operation mobility strategy for the business which can be a lengthy process but one that I believe will empower your employees and give them access to enterprise data.


Finding the right strategy


By understanding the role mobile can play in your enterprise, it will enable a quicker and far simpler implementation along with a smoother deployment process using Innovation.


Probably the first questions you need to ask are what success looks like? and what is the biggest problem in implementing it is your organization? Mobility isn’t just defined by whether staff can use a cool App or work from home; ROI can be defined by other key metrics like cost savings, increased revenue, employee retention, or brand loyalty, we should use these to measure success through the evaluation of Objectives and Key Results (OKR’s) rather than KPI’s.

There are enormous potential commercial gains to be made when it comes to enterprise mobility if you're able to move fast and eliminate waste.


However, it’s critical that before jumping into the development process you consider some factors to ensure your company is ready for a mobile solution.


  • Start With the End in Mind

    As it is with everything, your mobile strategy needs to start with a clear destination. Many companies get into mobile for the wrong reasons. Think about your desired business outcomes and how you can use mobile to deliver against these goals in other words define the problem in the beginning and map it to your strategy.

  • Ask Your Customers

    The right place to start when planning out a mobile strategy is to understand what your users want. By defining, studying and understanding your ideal user through Customer Validation, the apps and the strategy stand more chance of being a success regarding adoption rates. 
Knowing your users and their preferences will help you sketch the right design and product development strategy and help you with many decisions further down the development line.

  • The Mobile Experience

    Developing apps for mobile differs greatly from conventional software development. It takes different expertise and knowledge. Mobile apps can become the central point of assurance for your customers, staff and a wide variety of organisational stakeholders. 
So when you start off planning your mobile initiative, you need to define your metrics and develop an experience that will keep users engaged over a longer period of time.

  • Use Continuous Innovation

    Mobile development cycles are shorter than traditional software and tend to operate as a series of rapid, continual bursts. The focus is on continuous innovation and delivering numerous revisions of your mobile product. 
Many apps are updated on a weekly if not daily basis to provide new features and content. It’s a great way to fix bugs and flaws in the software without the users even noticing. In the long term, this will also affect your final budget which can end up being many times higher through continuous innovation.